Most creative businesses pick a lane. We didn’t. 360ISM® started as a camera and a point of view — Daring Leaderman shooting under @ishootdopepics — and grew outward into everything the work kept asking for.
A client needed a room, so we built studios. Photographers asked how it was done, so we started teaching. People needed gear they couldn’t justify buying, so we started renting. Models needed representation and publication, so we built an agency and a publishing arm. And somewhere along the way the brand itself became something people wanted to wear.
The Exchange is where all of it meets. One place to book the room, hire the crew, take the class, rent the light, or take the brand home.
Each part of 360ISM® runs its own house. The Exchange is the front desk for all of them.
Photography, video and podcast production studios in downtown Richmond.
Visit →Hands-on beginner-to-advanced camera and lighting classes, taught in the room.
Learn →Camera bodies, glass and lighting available for your own production.
Rent →A boutique model management and talent booking agency.
Meet the roster →Getting photographers and models published in print and digital magazines.
Submit →Full podcast production — multi-cam, edited, and ready to publish.
Record →GOTBODY™, THROBLVK, BAUDISTYLE and Dope Muse Pose™ — four lines that came out of the studio rather than a marketing meeting. Everything is made to order and printed in the US, so nothing sits in a warehouse.
Book studio time, a session, or a full production — or just come say hello.
